EVERYBODY KEEPS SAYING ADVERTISING HAS CHANGED. WHAT HASN’T?
Experiential. Digital. Apps & product design. Events & word of mouth & technoblastothingys, VR & film, episodic TV & video, Twitter & Insta, commerce & art & strategy, what’s next and next again and again. Wherever it goes it’s all the stories we tell.
We can tell them with hand gestures. Puppets. Screaming words, all music, utterly silent. Make them stunning black and white, voluptuous full color, make the world laugh out loud or weep, make them think, gulp, swoon, wonder. But it’s seldom about how (because how will keep changing) or where (ditto) as much as why. Why should they care in a world too rapid as it is?
Because what hasn’t changed is the art of being human.
The gut. Heart. Soul. Brain. Showing or saying something in a way nobody’s done before.
15 years at W+K taught me the work comes first. It still does, because it has to.
Clients include: UNDER ARMOUR, TIFFANY & CO, SONY, WONDROS, The United Nation/Girl Effect Global Declaration, XQ SUPER SCHOOLS, CHICAGO CRED, THE MALALA FUND, NIKE, JP MORGAN, EMERSON COLLECTIVE, ELEMENTAL, SMUGGLER, PINTEREST, ACURA, JEEP, DOVE, MD ANDERSON, CALVIN KLEIN, TITLE BOXING, PAC-12, WE THE ACTION, SOLIDARITY FOR GEORGE SOROS, 10KSA BREAST CANCER, MLB, STAND UP TO CANCER, MEXICO RISES, COORS LIGHT, LULULEMON, BEAUTYCOUNTER, ST JOSEPH’S HOSPITAL, AMUSEMENT PARK, EIF, and several very bright people who have something alphabetical called an NDA.
Awards: Cannes, One Show, CA’s, D&AD, Addys, Andys, Clios, Oprah, all the usuals + permanent display at the Smithsonian & MOMA, commendation from the US Surgeon General, Women’s Sports Foundation, Women’s Law Review, and a lawsuit by the Beatles. Yes.